CSL and LoopUp join forces to shake up Hong Kong conferencing.

LONDON, 30 April 2012: 1O1O, LoopUp, the business collaboration and remote meetings company, today announced its partnership with CSL, the leading Hong Kong mobile network operator. Under the terms of the partnership, CSL will distribute the LoopUp product under its 1O1O brand.

“We’re delighted to partner with CSL,” said Steve Flavell, co-CEO of LoopUp. “LoopUp changes the game when it comes to everyday remote business meetings and the premium 1O1O brand will let us get that message out to the Hong Kong business world.”

Paul Hodges, executive vice president of corporate, wholesale and international services at CSL believes this partnership demonstrates 1O1O’s commitment to service excellence and innovation. “We’re always looking for products and services that can help our corporate customers communicate better with their business partners and clients, and this is precisely what LoopUp is all about,” said Paul.

LoopUp provides business professionals with a better remote meeting experience —without the classic annoyances generally associated with conferencing, such as not knowing who’s on the call or who’s speaking, distracting background noise or struggling to share a presentation with guests. With LoopUp’s Web and smartphone apps, business professionals are able to:

• Schedule meetings from Outlook, smartphones or the Web
• Join by having the meeting call out instantly to a phone of their choice
• Be alerted via smartphone and desktop notifications when their first guest joins and be brought into a live readout of who’s in the meeting
• Access simple controls to add missing guests, mute distracting background noise and record the call
• Share their screen, as and when needed, without needing to go elsewhere

LoopUp opened its Hong Kong office and Point of Presence in September 2011. For more information, please visit loopup.com.

About CSL

CSL is Hong Kong’s first and leading mobile network operator. It is also the first mobile company in Hong Kong to employ a distinctive market segmentation strategy and it uses leading-edge technologies to provide customer-focused services through segmented brands: 1O1O, one2free and New World Mobility.

It operates a world-class GSM / WCDMA and unique UMTS 900 network in Hong Kong through which it offers comprehensive post and pre-paid mobile services to both local and international customers. CSL is also the leading roaming operator in Hong Kong to provide unmatched international multi-media connectivity with over 560 mobile operators around the world. In 2010, CSL launched the world’s first LTE/DC-HSPA+ network, the next generation of mobile broadband network with significantly increased capacity and speed.

For more information, please visit www.hkcsl.com. CSL is a subsidiary of Telstra Corporation Limited, Australia’s leading telecommunications and information services company (www.telstra.com).

About LoopUp

LoopUp provides simple, pain-free business conference calls and online meetings. We help thousands of businesses host better remote meetings, without classic annoyances such as not knowing who’s joined, background noise, and difficulties sharing content. LoopUp alerts you when your first guest arrives, calls out to you when you wish to join, shows you who’s on and who’s speaking, and lets you share your screen with a click. LoopUp sells direct to the enterprise market and via distribution partners including BT, SmarTone, CSL, Cable & Wireless Communications and 3 Hong Kong. For more information, visit loopup.com or email pr@loopup.com.