SmarTone and LoopUp bring a better conferencing experience to Hong Kong business.

LONDON, 30 April 2012: LoopUp, the business collaboration and remote meetings company, today announced its partnership with SmarTone, a leader in wireless communications in Hong Kong. This is the first-ever partnership with an operator in Hong Kong. Under the agreement, SmarTone will distribute the LoopUp product in Hong Kong as ‘SmarTone Conferencing’.

“SmarTone is a great partner for us and we’re delighted to be working together,” said Steve Flavell, co-CEO of LoopUp. “High quality partnerships with telecommunications operators are a key arm to our strategy in the Asia-Pacific region to help us extend the market reach of LoopUp.”

LoopUp provides business professionals with a better remote meeting experience—without the classic annoyances generally associated with conferencing, such as not knowing who’s on the call or who’s speaking, distracting background noise or struggling to share a presentation with guests. With LoopUp’s Web and smartphone apps, business professionals are able to:

• Schedule meetings from Outlook, smartphones or the Web
• Join by having the meeting call out instantly to a phone of their choice
• Be alerted via smartphone and desktop notifications when their first guest joins and be brought into a live readout of who’s in the meeting
• Access simple controls to add missing guests, mute distracting background noise and record the call
• Share their screen, as and when needed, without needing to go elsewhere

LoopUp opened its Hong Kong office and Point of Presence in September 2011. For more information, please visit loopup.com.

About SmarTone

SmarTone is a leader in wireless communications in Hong Kong, providing voice, multimedia and broadband services through its ubiquitous GSM/3G/HSPA+ network.

SmarTone’s goal is to create and deliver unbeatable and more valuable experiences to targeted customer segments with superior network performance, proprietary services and unrivalled customer care.

SmarTone believes that people have the power to make each day better than the last. It has led in numerous service developments as well as technology innovations, to create more valuable customer experiences. All these innovations demonstrate SmarTone’s restless search in empowering its customers to do more, enjoy more and be more.

SmarTone was established in 1992 and has been listed in Hong Kong, as SmarTone Telecommunications Holdings Limited (0315.hk), since 1996. It is a subsidiary of Sun Hung Kai Properties Limited (0016.hk), one of the largest property developers in Hong Kong.

About LoopUp

LoopUp provides simple, pain-free business conference calls and online meetings. We help thousands of businesses host better remote meetings, without classic annoyances such as not knowing who’s joined, background noise, and difficulties sharing content. LoopUp alerts you when your first guest arrives, calls out to you when you wish to join, shows you who’s on and who’s speaking, and lets you share your screen with a click. LoopUp sells direct to the enterprise market and via distribution partners including BT, SmarTone, CSL, Cable & Wireless Communications and 3 Hong Kong. For more information, visit loopup.com or email pr@loopup.com.