Steve Flavell, Co-CEO of LoopUp, recently spoke with UC Today about how telecom providers can thrive\u2014not just survive\u2014as enterprises double down on cloud-first communications strategies.<\/p>\n\n\n\n
The pandemic pushed unified communications to the forefront, moving it from a niche IT initiative to a critical part of daily business operations. What started as a stopgap became the backbone of hybrid work. And even as offices reopened, the preference for flexible, platform-based communication didn\u2019t go away.<\/p>\n\n\n\n
The result? A massive, lasting shift toward cloud-based collaboration. But while platforms like Microsoft Teams and Zoom have surged ahead with features like real-time transcription and meeting AI, traditional business telephony hasn\u2019t kept pace. It\u2019s still often disconnected, delivered through legacy setups, or tacked on after the fact.<\/p>\n\n\n\n
That gap, according to Flavell, presents an opening. It\u2019s where telecoms can regain strategic relevance\u2014by becoming the engine behind what many enterprises are still missing: truly integrated voice.<\/p>\n\n\n\n
The shift to cloud telephony is well underway, with forecasts pointing to widespread adoption in the next decade. But simply offering a standalone voice product won\u2019t cut it. What\u2019s needed is embedded voice that functions seamlessly within the same ecosystem as chat, video, and collaboration.<\/p>\n\n\n\n
Flavell makes the case that this is telecom\u2019s moment\u2014not to go back to the old way of doing things, but to play a critical role in what unified communications should actually mean.<\/p>\n\n\n\n
You can read the whole article on UC Today\u2019s website<\/a> by following the link below.<\/p>\n\n\n\nView whole article<\/a>\n","protected":false},"excerpt":{"rendered":" Steve Flavell, Co-CEO of LoopUp, recently spoke with UC Today about how telecom providers can thrive\u2014not just survive\u2014as enterprises double down on cloud-first communications strategies. The pandemic pushed unified communications…<\/p>\n","protected":false},"author":16,"featured_media":118385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[424],"tags":[3774,3776,1207],"class_list":["post-118379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cloud-telephony","tag-microsoft-teams","tag-unified-communication"],"acf":[],"yoast_head":"\n