In a market where flexibility is everything, Cisco\u2019s commitment to BroadWorks is drawing mixed reactions. On one hand, it signals support for a platform that many service providers have built their businesses on. On the other, it raises a bigger question: can a legacy licensing model really keep up with the pace of today\u2019s cloud-first world?<\/p>\n\n\n\n
Lifetime licenses were once a cornerstone of enterprise software \u2014 a big upfront cost in exchange for long-term certainty. But that model is disappearing fast. Microsoft, for example, has made no secret of its move away from perpetual licensing, pushing instead for subscription-based everything. And they\u2019re not alone.<\/p>\n\n\n\n
In that context, Cisco\u2019s position is unique. BroadWorks service providers are operating in a world that\u2019s rapidly shifting beneath them. Yes, those lifetime licenses still work today. But for how much longer will they align with the broader direction of the UC market?<\/p>\n\n\n\n
Cisco says it\u2019s still behind BroadWorks, but at the same time, they\u2019re steering customers toward Webex and encouraging migration off on-prem systems like UCM. Some features that were once core to BroadWorks are quietly being dropped, and the pace of innovation has shifted elsewhere. It\u2019s hard not to see this as a gentle nudge toward consolidation \u2014 and away from long-term independence for BroadWorks partners.<\/p>\n\n\n\n
This leaves service providers in a difficult position. Do they double down on existing investments and ride it out? Or do they start building a path toward more flexible, cloud-native offerings that better reflect where the industry is headed?<\/p>\n\n\n\n
At LoopUp, we see this playing out across our conversations with partners and customers. There\u2019s a clear desire for voice solutions that are globally scalable, deeply integrated into platforms like Microsoft Teams, and designed for how businesses operate now \u2014 not how they used to.<\/p>\n\n\n\n
Whatever Cisco\u2019s long-term plan may be, one thing\u2019s clear: service providers can\u2019t afford to wait and see. The future of UC is moving quickly \u2014 and it won\u2019t wait for legacy models to catch up.<\/p>\n\n\n\n
You can read the whole article on UC Today\u2019s website<\/a> by following the link below.<\/p>\n\n\n\nView whole article<\/a>\n","protected":false},"excerpt":{"rendered":" In a market where flexibility is everything, Cisco\u2019s commitment to BroadWorks is drawing mixed reactions. On one hand, it signals support for a platform that many service providers have built…<\/p>\n","protected":false},"author":16,"featured_media":118425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[424],"tags":[],"class_list":["post-118420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n