{"id":38195,"date":"2014-08-14T16:05:10","date_gmt":"2014-08-14T15:05:10","guid":{"rendered":"https:\/\/loopup.com\/resource-center\/\/itexpo-productive-collaboration\/"},"modified":"2019-03-20T16:14:27","modified_gmt":"2019-03-20T16:14:27","slug":"itexpo-productive-collaboration","status":"publish","type":"post","link":"https:\/\/loopup.com\/us\/resource-center\/blog\/itexpo-productive-collaboration\/","title":{"rendered":"ITExpo Panel Discussion on Productive Collaboration"},"content":{"rendered":"<p>We\u2019ve spoken before at length about how technology is only useful if it solves problems that users actually experience.&nbsp; On Monday, our co-CEO, Steve Flavell, was invited to join a panel discussion at ITExpo, Las Vegas, dealing with this very subject: collaboration and adoption (or lack thereof!) of various technology solutions.<\/p>\n<p>This panel discussion, entitled \u201cProductive Collaboration: Using the Right Tools for Process Improvement,\u201d brought together a great group of representatives from other companies giving their diverse thoughts on this issue.&nbsp; Steve was joined on the panel by <a title=\"Vishal Brown Twitter\" href=\"https:\/\/twitter.com\/VishalBrown\" target=\"_blank\" rel=\"noopener noreferrer\">Vishal Brown<\/a> from Yorktel, <a title=\"Louis Richardson Twitter\" href=\"https:\/\/twitter.com\/inter_vivos\" target=\"_blank\" rel=\"noopener noreferrer\">Louis Richardson<\/a> from IBM, <a title=\"Muthusamy Selvaraj LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/muthusamy\" target=\"_blank\" rel=\"noopener noreferrer\">Muthusamy Selvaraj<\/a> from Polycom, and moderator <a title=\"David Stein LinkedIn\" href=\"https:\/\/www.linkedin.com\/pub\/david-stein\/1\/a16\/99b\" target=\"_blank\" rel=\"noopener noreferrer\">David Stein<\/a> of Stein Technology Consulting Group, who played devil\u2019s advocate at many junctures.<\/p>\n<p>Companies invest a lot of time and money in choosing and implementing new collaboration technologies, but often find that user uptake of these solutions is lower than expected.&nbsp; Barriers to adoption include ease of use, confusing features, lack of integration, and any other number of reasons.&nbsp; The panel discussion explored these obstacles to adoption, and suggested how to choose collaboration technologies to fit in with company needs, objectives and infrastructure.<\/p>\n<p>It was interesting to hear the panelists\u2019 views on this topic, coming from their varied industry experience and outlook.&nbsp;Steve has previously shared his views on these topics in posts on <a title=\"Why People Dislike Conference Calls... Or Why LoopUp Exists!\" href=\"https:\/\/loopup.com\/resource-center\/blog\/why-people-dislike-conference-calls-or-why-loopup-exists\/\" target=\"_blank\" rel=\"noopener noreferrer\">why people dislike conference calls<\/a>, why <a title=\"Video Conferencing has an Adoption Problem\" href=\"https:\/\/loopup.com\/resource-center\/blog\/video-conferencing-continues-struggle-overlooked-perhaps-biggest-reason-why\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing has an adoption problem<\/a>, and why there is <a title=\"Why is there so much confusion around Unified Communications?\" href=\"https:\/\/loopup.com\/resource-center\/blog\/unified-communications-confusion\/\" target=\"_blank\" rel=\"noopener noreferrer\">so much confusion around Unified Communications<\/a>.&nbsp; In essence, we believe that many technologies aren\u2019t used because they don\u2019t solve problems that users actually face, and they are often too focused on features at the cost of simplicity of use.&nbsp; Indeed, to paraphrase <a title=\"Brian Ferguson Twitter\" href=\"https:\/\/twitter.com\/brianpferguson\" target=\"_blank\" rel=\"noopener noreferrer\">Brian Ferguson<\/a>&nbsp;from his talk on Unified Communications deployments later at the conference, the rationale for slow UC collaboration adoption is that people won\u2019t use technology unless it truly solves a problem.&nbsp; Behaviour should drive technology, and not the other way round.<\/p>\n<p>We remain fascinated by the interplay between user problems, technology and adoption, and look forward to continuing this discussion during the rest of ITExpo and beyond.&nbsp; What do you think the biggest barrier to technology adoption is?&nbsp; Tweet us <a title=\"LoopUp Twitter\" href=\"https:\/\/twitter.com\/loopup\" target=\"_blank\" rel=\"noopener noreferrer\">@LoopUp<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve spoken before at length about how technology is only useful if it solves problems that users actually experience.&nbsp; On Monday, our co-CEO, Steve Flavell, was invited to join a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":38196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[424],"tags":[40,24,41,26],"class_list":["post-38195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adoption","tag-collaboration","tag-itexpo","tag-productivity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITExpo Panel Discussion on Productive Collaboration | LoopUp<\/title>\n<meta name=\"description\" content=\"Our thoughts on collaboration and adoption (or lack thereof!) of technology solutions, following Steve Flavell&#039;s presence at a panel discussion at ITExpo.\" \/>\n<meta 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