{"id":64748,"date":"2020-01-10T15:33:42","date_gmt":"2020-01-10T15:33:42","guid":{"rendered":"https:\/\/loopup.com\/resource-center\/blog\/the-cios-conference-call-dilemma\/"},"modified":"2021-07-22T12:12:05","modified_gmt":"2021-07-22T11:12:05","slug":"the-cios-conference-call-dilemma","status":"publish","type":"post","link":"https:\/\/loopup.com\/zh-hant\/resource-center\/blog\/the-cios-conference-call-dilemma\/","title":{"rendered":"The CIO&#8217;s Conference Call Dilemma"},"content":{"rendered":"\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/loopup.com\/app\/uploads\/2020\/02\/CIOs-Conference-Call-Dilemma_LoopUp-Whitepaper-WEB-2020-min-1.pdf\">Download PDF<\/a><\/div>\n\n\n\n<style> .wp-block-button__link{\nbackground-color:#76b246; font-size:13pt; line-height:25px; border-radius:4px}\n\"><\/style><p>Effective communication is at the heart\nof organizational success. And in today\u2019s increasingly distributed workplaces,\nconference calls are essential for engaging with clients and colleagues\nwherever they are on the planet. <\/p>\n\n\n\n<p>The fact is \u2013 these calls matter, all of\nthem. They help break down geographical barriers, enable greater productivity,\nand foster creative thinking. <\/p>\n\n\n\n<p>Of course, none of this is new. According to <a href=\"https:\/\/www.gartner.com\/en\/information-technology\/insights\/trending-topics\">Gartner<\/a>, 40 per cent of workplace meetings currently take place via conference calls, and that figure is expected to rise to 75 per cent by 2024.  <\/p>\n\n\n\n<p>That\u2019s why it is so critical to choose the right conferencing technology for your business. However, this is easier said than done. In fact, it\u2019s something CIOs have wrestled with for years. <br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding a solution that just works<\/h3>\n\n\n\n<p>CIOs and IT teams are under increasing pressure to provide tools that streamline and improve remote communication. The challenge lies in finding something that\u2019s reliable and simple-to-use but which also has powerful features to help improve collaboration and increase meeting productivity.<\/p>\n\n\n\n<p>Ultimately, you want a conferencing tool that anyone in your business can use easily without excessive hand-holding or last-second calls for support 30 seconds before a conference is due to start. A tool that makes joining a meeting for external guests <a href=\"\/resource-center\/blog\/click-link-join-meeting\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"as easy as clicking a link (opens in a new tab)\">as easy as clicking a link<\/a>. A tool that transforms how you communicate with clients and colleagues alike.<\/p>\n\n\n\n<p>Let\u2019s face it, anything that is too complex or which requires time-consuming installs or downloads will lead to a poor experience, unnecessary confusion, or embarrassment for all parties on the call. <br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ensuring audio you can rely on \u2013 every time<\/h3>\n\n\n\n<p>Today, audio reliability on conference calls should be non-negotiable. Imagine one of your colleagues hosting an important meeting with your biggest global account only to find participants struggling to understand each other or, worse still, the call drops. When this happens your users will quickly lose faith in the conferencing product because they won\u2019t feel they can rely on it for business-critical meetings.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Making collaboration easy<\/h3>\n\n\n\n<p>Of course, a tool combining audio reliability and simplicity is great but in today\u2019s world, it\u2019s not enough. People need to be as productive as possible \u2013&nbsp;meetings are no exception. Tools enabling closer collaboration, such as <a href=\"\/resource-center\/blog\/loopup-basics-screen-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">screen sharing<\/a> or <a href=\"\/resource-center\/blog\/loopup-basics-adding-video-to-your-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video (opens in a new tab)\">video<\/a>, drive productivity and engagement \u2013 wasting less time and leading to better meetings. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>The real challenge for CIOs is finding a solution combining the features employees need without compromising simplicity or reliability for highly innovative features. One that will transform your remote meeting experience &#8211; promoting greater client engagement, bolstering the firm&#8217;s reputation, and delivering better business outcomes.<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The innovation vs simplicity trade-off<\/h3>\n\n\n\n<p>To drive digital transformation in your\norganisation, you\u2019ll need solutions that are broadly adopted, critically\nacclaimed, and which you\u2019re proud to champion. Critically, you don\u2019t want to\nrisk implementing a technology that will fail, that your users will hate, or\nwhich will put your reputation on the line. <\/p>\n\n\n\n<p>According to Gartner\u2019s 2018 Digital Business Survey, 46 per cent of respondents fear their enterprise\u2019s revenue will suffer as a result of technology-driven disruption. Similarly, CIOs see a significant risk to the customer experience \u2013 something you can\u2019t afford to compromise when digital changes are implemented.  <\/p>\n\n\n\n<p>Today\u2019s IT leaders must walk the line between driving new ways of working and taking the rest of the organization with them. They risk failure if they\u2019re either too radical or too timid.  <br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dial-in ease-of-use vs web conferencing sophistication<\/h3>\n\n\n\n<p>When it comes to conference calls\nspecifically, you face another dilemma \u2013 do you choose dial-in or web\nconferencing? <\/p>\n\n\n\n<p>On one hand, dial-in conferencing is\nsimple and reliable \u2013 something we\u2019re all comfortable with. (Everyone can punch\nin a number and enter an access code.) Audio reliability is assured as voice is\ncarried over PSTN and not at the mercy of an internet connection or subject to\nbandwidth problems. <\/p>\n\n\n\n<p>However, dial-in conferencing offers only basic functionality \u2013 you can\u2019t turn on <a href=\"\/resource-center\/blog\/loopup-basics-adding-video-to-your-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video (opens in a new tab)\">video<\/a> or <a href=\"\/resource-center\/blog\/loopup-basics-screen-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"share your screen (opens in a new tab)\">share your screen<\/a>. And because you can\u2019t see exactly who is on your call, a dial-in meeting is at a higher risk of a security breach. (LoopUp research found that 50 per cent of frequent conference callers consider it normal not to know who\u2019s on their calls.) <\/p>\n\n\n\n<p>Alternatively there\u2019s web conferencing software offering collaborative features such as <a href=\"\/resource-center\/blog\/loopup-basics-screen-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"screen sharing (opens in a new tab)\">screen sharing<\/a>, <a href=\"\/resource-center\/blog\/loopup-basics-adding-video-to-your-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video (opens in a new tab)\">video<\/a>, and <a href=\"https:\/\/loopup.com\/us\/resource-center\/blog\/loopup-basics-visibility-and-control-on-every-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"meeting controls (opens in a new tab)\">meeting controls<\/a>. Users can present in real time without emailing confidential documents prior to the call and they can turn on video for more engaging meetings. <\/p>\n\n\n\n<p>But the endless list of features can become too much, adding additional layers of complexity that waste time and can scare away users. In addition, many web conferencing tools rely on VoIP over the public internet, so audio reliability can\u2019t be guaranteed. <br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asking the right questions<\/h3>\n\n\n\n<p>Of course you want to implement innovative conferencing technology and drive digital transformation so you can stay ahead of your competitors. But getting the right solution for your business means weighing up some important considerations: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Will users adopt the solution or will their frustrations lead to risky workarounds? <\/li><li>Will external guests be able to join calls quickly and easily or will they struggle with time-wasting downloads? <\/li><li>Will VoIP over the public internet jeopardize business-critical calls with poor audio reliability? <\/li><li>And is it better to opt for a dial-in provider with reliable audio but a basic, potentially frustrating experience, or go for a web-based solution that includes engaging features but where audio reliability can\u2019t be guaranteed?<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LoopUp: the best of both worlds<\/h3>\n\n\n\n<p>At LoopUp, we understand the dilemmas\ntoday\u2019s IT professionals face. <\/p>\n\n\n\n<p>We believe you should have the benefits\nof highly engaging features without compromising security, audio reliability,\nand simplicity of use. <\/p>\n\n\n\n<p>We host all LoopUp calls over PSTN,\ngiving you the reassurance of knowing all calls are hosted on the highest\nquality lines and never over the public internet. <\/p>\n\n\n\n<p>While we offer engaging features such as <a href=\"\/resource-center\/blog\/loopup-basics-screen-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"screen sharing (opens in a new tab)\">screen sharing<\/a> and <a href=\"\/resource-center\/blog\/loopup-basics-adding-video-to-your-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video (opens in a new tab)\">video<\/a> to make meetings more collaborative, we never overload users with complex features. In fact, we keep it really, really simple with an intuitive UI allowing users to <a href=\"\/resource-center\/blog\/click-link-join-meeting\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"join a meeting (opens in a new tab)\">join a meeting<\/a>, <a href=\"\/resource-center\/blog\/loopup-basics-adding-video-to-your-call\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"start video (opens in a new tab)\">start video<\/a>, and <a href=\"\/resource-center\/blog\/loopup-basics-screen-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"share screens (opens in a new tab)\">share screens<\/a> with a single click. <\/p>\n\n\n\n<p>Keeping simplicity at the core, users are more likely to adopt the solution and there\u2019s no need to worry about guests wasting important time struggling to get onto the call. <a href=\"\/how-it-works\/industry-solutions\/legal\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"It\u2019s one of the reasons 20 of the top 100 law firms trust LoopUp with their business-critical conference calls, (opens in a new tab)\">It\u2019s one of the reasons 20 of the top 100 law firms trust LoopUp with their business-critical conference calls,<\/a> and 86 per cent of these users utilise LoopUp\u2019s dial-out function \u2013 a simple, intuitive and secure call-back alternative to dial-in.<\/p>\n\n\n\n<p>With LoopUp you never have to choose between simplicity and innovation or the trade-offs between dial-in and web conferencing \u2013 you get the best of both worlds in a unique remote meetings solution.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to know more?<\/h3>\n\n\n\n<p>If you\u2019re looking for a better\nconferencing solution for your firm, we\u2019d love to talk. We have helped\nthousands of businesses like yours follow a simpler path to better remote\nmeetings \u2013 let us show you what we could do for you too. <\/p>\n\n\n\n<p>If you\u2019d prefer to try LoopUp for yourself before discussing your needs with a member of our team. <a href=\"\/sign-up-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sign up to our LoopUp Free Plan (opens in a new tab)\">Sign up to our LoopUp Free Plan<\/a> to see the benefits for yourself.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The LoopUp Group<\/h3>\n\n\n\n<p>LoopUp\nis a premium remote meetings solution for better, more productive conference\ncalls. <\/p>\n\n\n\n<p>For\ntoo long, businesses had to choose between the potential of web conferencing\nsoftware and the simplicity and reliability of traditional audio conferencing.\nLoopUp combines both, transforming the way businesses communicate. <\/p>\n\n\n\n<p>Over 5,000 organizations around the world trust LoopUp with their important remote meetings, from multinationals like <a href=\"https:\/\/loopup.com\/en\/resource-center\/customer-stories\/travelex-enabling-global-business\/\">Travelex<\/a>, <a href=\"https:\/\/loopup.com\/en\/resource-center\/customer-stories\/driving-business-efficiency-collaboration-kia-motor-usa\/\">Kia Motors<\/a>, Planet Hollywood, and National Geographic to fast-growing SMEs, professional services firms and public sector organizations. <\/p>\n\n\n\n<p>You\u2019ll find us in <a href=\"https:\/\/loopup.com\/en\/company\/contact-us\/\">15 global office locations<\/a>, working around the clock to help companies unlock the true potential of their conference calls.<\/p>\n\n\n\n<p><a href=\"https:\/\/loopup.com\/en\/\">Learn more at loopup.com &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective communication is at the heart of organizational success. And in today\u2019s increasingly distributed workplaces, conference calls are essential for engaging with clients and colleagues wherever they are on the planet. <\/p>\n","protected":false},"author":16,"featured_media":50289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[814],"tags":[828],"class_list":["post-64748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-conferencing-zh-hant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The CIO&#039;s Conference Call Dilemma | LoopUp<\/title>\n<meta name=\"description\" content=\"Effective communication is at the heart of organizational success. 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