Cloud telephony has become essential for businesses supporting hybrid work — but it’s often misunderstood. VoIP may be the underlying technology, but delivering business-grade voice takes far more than just sending packets over the internet. As LoopUp Principal Architect and Microsoft MVP Zach Bennett explains in a recent Comms Link feature, it’s not VoIP that’s the problem — it’s how it’s implemented. Without intelligent routing, local carrier access, and a network built for voice, quality suffers.
VoIP may not demand a huge amount of bandwidth, but it does demand consistency. Packet loss, jitter, and congestion can all degrade the experience — and that’s not something you can fix by throwing more internet at it. As more businesses move away from office-based networks and into fully distributed environments, the risk of call quality issues increases unless telephony is designed with the network in mind.
Zach joined a panel of experts to discuss what makes a modern VoIP solution work — not just in theory, but in practice. From infrastructure and vendor selection to how services are delivered and supported, the article covers what businesses need to know to get it right the first time.
You can read the whole article on Comms Link’s website by following the link below.
At LoopUp, we don’t just deliver voice — we design for quality, reliability, and global scale. That means building smart routing, local carrier access, and enterprise-grade resiliency into every deployment.
