For years, businesses have tried to stitch together communication tools into something that resembles a unified experience. But voice — the most fundamental element of business communication — has often been left out of the picture, trapped in legacy systems or handled through separate vendors.
That’s now changing, and fast.
In a recent Intelligent CIO article, LoopUp Co-CEO Steve Flavell shares his view on what’s driving the shift: enterprises are done with fragmented setups. They want their communication tools to truly work together — not just feel connected on the surface. And voice, historically the most complex piece to modernize, is now catching up thanks to advancements in cloud telephony and integration with platforms like Microsoft Teams.
Steve talks about a future where telecoms no longer operate as a separate discipline, but as an embedded part of digital workplace strategy. The need to coordinate multiple providers across regions is giving way to a new model: one platform, globally available, with voice included natively. It’s a shift that’s not just about technology — it’s about how companies think about communications as a whole.
You can read the whole article on Intelligent CIO’s website by following the link below.
View whole articleAt LoopUp, we’ve built our solution around that very goal. We help enterprises consolidate voice into their broader communications strategy — seamlessly integrated into Microsoft Teams, delivered with full PSTN replacement in more countries than any other provider, and supported by enterprise-grade reliability.
This could be the final major shift in the evolution of business telecoms — and the beginning of truly unified communications.
