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The quest for fully integrated communications and its impact on the telecoms industry

How the desire for truly unified communications is transforming the telecoms industry

Telecoms used to be predictable — until they weren’t. The rapid rise of remote and hybrid work has turned what was once a slow-moving industry into a hotbed of change. And according to LoopUp Co-CEO and Cofounder Steve Flavell, we may be seeing the telecom sector’s most significant — and possibly final — transformation.

In a recent feature on Intelligent SME.tech, Steve explores the ripple effects of cloud adoption and how legacy telecom models, tied to geography and rigid infrastructure, are struggling to keep up with global demand. He points to a major tipping point ahead: by the mid-2030s, the vast majority of businesses are expected to have left on-premises voice systems behind, opting for cloud-first telephony solutions instead.

This shift didn’t happen in isolation. The pandemic accelerated everything. Practically overnight, enterprises had to decentralize their workforces — and rethink how to stay connected. What started as a temporary workaround has turned into a long-term reality: distributed teams are here to stay, and the old way of delivering telephony no longer fits the way modern businesses operate.

Steve sees a huge opportunity in this moment. While Unified Communications platforms have rapidly advanced in areas like messaging, meetings, and AI-powered collaboration, voice remains one of the least integrated components. Closing that gap — and delivering voice as a native part of the digital workplace — is the next leap forward.

You can read the whole article on Intelligent SME.tech’s technology intelligence platform by following the link below.

View whole article

At LoopUp, this is exactly where we focus: helping enterprises modernize their telephony strategy and bring it into the same ecosystem as the rest of their communications stack. Voice doesn’t have to be the outlier anymore.

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