In a recent NODE Magazine article featuring Zach Bennett, Principal Architect at LoopUp and Microsoft MVP, the conversation around global telephony transformation gets a much needed reset. Rather than treating the RFP as a purely technical checklist, Zach reframes it as a strategic moment that defines how an organisation will communicate and collaborate across its entire footprint for years to come.
He highlights why the most successful RFPs begin with outcomes. When enterprises focus first on the global experience they want to deliver, the process becomes far more purposeful. It evolves from reviewing specifications to designing the communication environment that will support long term growth, consistency and operational simplicity.
Zach also points to a common challenge. Many multinational organisations still approach telephony country by country, which inevitably recreates fragmentation. His article underscores the importance of choosing a unified global network that removes complexity rather than multiplying it.
The piece is a thoughtful reminder that the RFP is more than a document. It is the decision point where strategy, capability and global ambition align. Anyone preparing for a telephony transformation will find Zach’s insights both timely and practical.
About LoopUp
LoopUp helps multinational enterprises consolidate how they buy and manage their global Microsoft Teams telephony, offering phone numbers and full cloud-based, PSTN-replacement service in over 100 countries.
We liberate multinationals from the frustrations, complexities, and inefficiencies of working with multiple regional carriers, each with their own contracts, pricing, support teams, and management portals. LoopUp offers a single and consistent global solution, combining design, deployment, service delivery, and support – provided globally and all integrated with Microsoft Teams. LoopUp is headquartered in London with operations around the world.
