Enterprise telecoms are at an inflection point. As highlighted in a recent article for Intelligent CIO Europe featuring LoopUp Co-CEO Steve Flavell, the shift from traditional national telecoms to truly global, cloud based voice services is no longer a future vision but a present day reality.
For decades, multinational organizations have been forced to manage telephony through a patchwork of regional carriers. Each country brings its own contracts, pricing structures, support teams, and management portals. That model made sense when voice was tied to physical infrastructure and local networks. Today, as collaboration becomes increasingly digital and distributed, it introduces unnecessary complexity and friction.
In the article, Steve discusses how enterprises are now demanding telephony that is cloud native and fully integrated into unified communications platforms like Microsoft Teams. Voice is no longer treated as a standalone service. Instead, it becomes part of a single collaboration experience, delivering consistency for users and simpler management for IT teams.
Steve also explains that cloud adoption alone is not enough for multinational organizations. The real challenge lies in global consistency. Enterprises operating across dozens of countries need telephony that can be bought, deployed, and supported globally under a single operating model, rather than stitched together market by market.
This evolution reflects a broader shift in how organizations think about communications. Voice must be as flexible, integrated, and globally scalable as the rest of the digital workplace. As Steve outlines in Intelligent CIO Europe, next generation enterprise telecoms combine cloud delivery, UC integration, and multinational reach to support modern ways of working and long-term transformation.
About LoopUp
LoopUp helps multinational enterprises consolidate how they buy and manage their global Microsoft Teams telephony, offering phone numbers and full cloud-based, PSTN-replacement service in over 100 countries.
We liberate multinationals from the frustrations, complexities, and inefficiencies of working with multiple regional carriers, each with their own contracts, pricing, support teams, and management portals. LoopUp offers a single and consistent global solution, combining design, deployment, service delivery, and support – provided globally and all integrated with Microsoft Teams. LoopUp is headquartered in London with operations around the world.
