Cookie Policy
V4_7, last updated 27 November 2025This Cookie Policy sets out how we use cookies and similar technologies that capture and store information for the purpose of delivering, analysing and optimising your experience of our website loopup.com and all sub-domains (‘Website’), and our Cloud Telephony and Remote-Meeting services (‘Services’).
Please read this policy in conjunction with our Privacy Policy, which sets out how we handle personal data (also known as ‘personally identifiable information’ or ‘PII’ in the USA).
Cookies?
Why are cookies used?
By their nature, webpage requests are stateless, that means a server has no way to identify or distinguish one request for a single page from another. For a static website that may be acceptable, however most people expect websites to be interactive to improve their experience. Cookies are a way to pass ‘stateful’ information to the server when a browser asks for a page, so the server can determine what content to serve.
What’s in a cookie?
Cookies are small text files used by web and online service providers to analyse, enhance, or enable usability of a website. They allow websites to remember your language preference, whether you have signed in and who you are, or what products you’ve added to your basket, as you navigate from page to page, or revisit the site days later.
For more general information and background on cookies see https://allaboutcookies.org/
Your consent
Your use of our Website or Services is your consent to our use of cookies for our Website or Services, respectively, as described in this policy. If your browser settings allow cookies, we may set a cookie as soon as you visit our Website or use the Services to record whether you accepted this policy or not. If you do not want to consent to our use of cookies as per this policy, please manage your browser and third party settings as above (although some of the Website and Services may not work fully or at all if you block certain cookies).
Sell or share?
LoopUp do not sell or share our first-party cookies or their data or associated information to any third party. Third party cookies are covered by the associated cookie policies from the respective companies listed in the table below.
Cookie categories
We use the International Chamber of Commerce’s categorisation of cookies.
Strictly necessary cookies – These are essential to enable webpages or services you have specifically asked for. Without these cookies, services you have asked for cannot be provided.
Performance cookies – These collect anonymous information on how you navigate our Website or Services, such as pages visited. All information collected by these cookies is aggregated and anonymous (and so is not personal data/PII).
Functionality cookies – These remember choices you make to improve your experience of the Website or Services or to deliver a particular function, for example consenting to cookies, the language selection, or your username when you sign in so you don’t have to enter it again, etc.
Targeting or advertising cookies – These cookies are used to store information about how you use our Website so it can be tailored to you, including on future visits. Allowing us to provide quicker access to the aspects that are relevant to you. Such as surfacing new resources and whitepapers, if you have checked out that area of the Website previously.
Strictly necessary cookie category
These are essential to enable webpages or services you have specifically asked for. Without these cookies, services you have asked for cannot be provided.
LoopUp
| Cookie | Lifetime | Type | Description |
| idsrv | Session | 1st-party cookie | Authentication token to enable access to account configuration as a logged-in user. |
| idsrv.session | Session | 1st-party cookie | This cookie is derived from the main authentication cookie, and it used for the check session endpoint for browser-based JavaScript clients at signout time. It is kept in sync with the authentication cookie, and is removed when the user signs out. |
| LoopUp Compliance Cookie | 30 days | 1st-party cookie | We set this cookie as soon as you visit loopup.com to ascertain whether this is your first time on the site. If it is your first visit, you will be served the cookie notice. The cookie also allows us to remember that you have accepted the cookie notice. |
| loopup-investors-documents | 1 day | 1st-party cookie | We set this cookie to give eligible users access to the Investors/Documents section when returning. Lasts for 1 day. |
Microsoft
“Microsoft Power Pages” is used to provide a knowledgebase and cloud telephony service coverage portal. For more information see https://learn.microsoft.com/en-us/power-pages/admin/cookies
| Cookie | Lifetime | Type | Description |
| .AspNet.ApplicationCookie | Session | 1st-party cookie | Used to identify user sessions. A user session starts when a user browses website for the first time and ends when the session is closed. |
| AspNet.ExternalCookie | Session | 1st-party cookie | Used to identify user sessions in external sign in scenarios. |
| adx-notification | Session | 1st-party cookie | Used in basic form actions to store alert message to be shown on redirection. |
| ARRAffinity ARRAffinitySameSite | Session | 1st-party cookie | Added automatically by Azure websites and ensures that requests are load balanced between different sites. Doesn’t store any of user information. You see either the ARRAffinity or ARRAffinitySameSite cookie depending on your browser. |
| ASLBSA | Session | 1st-party cookie | https://learn.microsoft.com/en-us/azure/frontdoor/routing-methods#affinity |
| ASLBSACORS | Session | 1st-party cookie | https://learn.microsoft.com/en-us/azure/frontdoor/routing-methods#affinity |
| ASP.NET_SessionId | Session | 1st-party cookie | Used to maintain the session of a logged in user to avoid repeated sign-in. |
| ContextLanguageCode | Session | 1st-party cookie | Stores the default language of the user accessing website within a session and across webpages. The cookie is deleted after session closes. |
| Dynamics365PortalAnalytics | 90 days | 1st-party cookie | Critical service cookie to analyse service usage anonymously and aggregated for statistical purpose. |
| isDSTObserved | Session | 1st-party cookie | Stores a value to indicate if the current moment is in daylight saving time. |
| isDSTSupport | Session | 1st-party cookie | Indicates whether a specified date and time falls in the range of daylight saving time. |
| OpenIdConnect.nonce.xxxxxx | Session | 1st-party cookie | Used to associate a Client session with an ID Token, and to mitigate replay attacks. |
| timeZoneCode | Session | 1st-party cookie | Stores the timezonecode field value of CRM timezonedefinition table for the current timezone. |
| Timezoneoffset | Session | 1st-party cookie | Stores the timezone difference between UTC and Local browser time. |
| WebPageCaching | 1 day | 1st-party cookie | This cookie is dropped for sites where the Content Delivery Network is enabled. This cookie helps the CDN to identify if a page needs to be served from CDN cache or from web server. |
Functionality cookie category
These remember choices you make to improve your experience of the Website or Services or to deliver a particular function, for example consenting to cookies, the language selection, or your username when you sign in so you don’t have to enter it again, etc.
LoopUp
| Cookie | Lifetime | Type | Description |
| allPagesVisited | Does not expire | Local storage | A list of pages visited to analyse browsing habits through our website. |
| authorization:rootCustomerId | Does not expire | Local storage | Caching of a piece of environmental config to speed up queries and decide what navigation menu to display. |
| authentication:tokens | Does not expire | Local storage | Cache of the authentication tokens for this login session for authenticating with the back end APIs. |
| customerSearchFilterVisibility | Does not expire | Local storage | Local storage of a user preference for which filters are used on their customers list. |
| customerSearchColumnVisibility | Does not expire | Local storage | Local storage of a user’s preferences for which columns are shown on their customers list. |
| geo-location-loopup | 1 year | 1st-party cookie | We set this cookie as soon as you visit loopup.com to remember your location – and to remember if you switch location – so that your experience of the Website is customized to your country and language. |
| lo_attrib_first | 183 days | 1st-party cookie | The UTM source and attributes associated with the first visit of an anonymous user – where applicable. |
| lo_attrib_last | 183 days | 1st-party cookie | The UTM source and attributes associated with the most recent visit of an anonymous user – where applicable. |
| lo_visit_count | 730 days | 1st-party cookie | This stores the count of unique sessions generated by the visitor. |
| lo_session_active | 30 minutes | 1st-party cookie | A flag indicating an active session is currently active, to prevent the visit count increasing. |
| site_engagement | 1 year | 1st-party cookie | A unique identifier given to visitors. |
Marker.IO
Bug reporting and feedback in LoopUp One.
| Cookie | Lifetime | Type | Description |
| marker_id_xxxxxx | 270 days | 3rd-party cookie | Used by the system for a bug reporting. Cookie name created with unique id. |
| mrkrui | Does not expire | Local storage | This cookie is used to detect errors on the website – this information is sent to the website’s support staff in order to optimize the visitor’s experience on the website. |
Microsoft
“Dynamics 365 Contact Center” provides the web chat widget.
| Cookie | Lifetime | Type | Description |
| _clck | 1 year | 1st-party cookie | A unique identifier given to visitors. |
| MC1 | 1 year | 3rd-party cookie | Microsoft telemetry purposes. |
| MS0 | 1 year | 3rd-party cookie | Microsoft telemetry purposes. |
Vimeo
For more information on Vimeo’s Embedded Player’s use of Cookies see https://help.vimeo.com/hc/en-us/articles/26080940921361-Vimeo-Player-Cookies
| Cookie | Lifetime | Type | Description |
| _cf_bm | 30 minutes | 3rd-party cookie | Cloudflare bot manager manages incoming traffic that matches the criteria associated with bots. |
| _cfuvid | Session | 3rd-party cookie | Cloudflare cookie used to enforce rate-limiting rules. |
| cf_clearance | 1 year | 3rd-party cookie | Cloudflare cookie used for bot prevention. |
| flags | 1 year | 3rd-party cookie | Specifies feature flags enabled by the video owner. |
| lc_xxxxxx | 7 days | 3rd-party cookie | Stores the ID of a user who has submitted information through a video registration form. |
| player | 1 year | 3rd-party cookie | Stores preferences for player controls (i.e. volume, stream quality, captions). |
| player_clearance | 7 days | 3rd-party cookie | Vimeo cookie used for bot prevention. |
| xxxxxx_webinar_registrant | 7 days | 3rd-party cookie | Stores the ID of a user who has registered for a webinar. |
| xxxxxx_password | Session | 3rd-party cookie | Stores an encoded password entered to authenticate a password-protected clip. |
| vuid | 2 years | 3rd-party cookie | Vimeo-generated ID used for generating analytics information for the video owner. |
YouTube
If you visit a page containing a YouTube video and are logged in to a YouTube or Google account, Google may use cookies for security purposes, remember your preferences, and receive information about the videos you watch for analytics and advertising purposes cookies and collect data linked to your Google account. For more information, see the Google Privacy Policy.
The YouTube embedded player sets the following Cookies automatically, for more information please view https://business.safety.google/adscookies
| Cookie | Lifetime | Type | Description |
| ACLK_DATA | 5 minutes | 3rd-party cookie | Used for advertisement tracking purposes. |
| GED_PLAYLIST_ACTIVITY | Session | 3rd-party cookie | Used for advertisement tracking purposes. |
| VISITOR_INFO1_LIVE | 180 days | 3rd-party cookie | Used for advertisement and security tracking purposes. |
| VISITOR_INFO1_LIVE__k | 180 days | 3rd-party cookie | Used for advertisement and security tracking purposes. |
| VISITOR_INFO1_LIVE__default | 180 days | 3rd-party cookie | Used for advertisement and security tracking purposes. |
| YSC | Session | 3rd-party cookie | Used for security tracking purposes. |
Performance & analytics cookie category
Google Analytics
We use Google Analytics to help us understand how our customers navigate around our Website. This also allows us to analyse demographic and interest information about our visitors.
| Cookie | Lifetime | Type | Description |
| __utma | 2 years | 1st-party cookie | Google Analytics |
| __utmb | 30 minutes | 1st-party cookie | Google Analytics |
| __utmc | Session | 1st-party cookie | Google Analytics |
| __utmt | 10 minutes | 1st-party cookie | Google Analytics |
| __utmv | 2 years | 1st-party cookie | Google Analytics |
| __utmz | 6 months | 1st-party cookie | Google Analytics |
| _dc_gtm_<property-id> | 1 minute | 1st-party cookie | Google Analytics, Google Tag Manager |
| _ga | 2 years | 1st-party cookie | Used to distinguish users |
| _ga_<container-id> | 2 years | 1st-party cookie | Used to persist session state |
| _gac_<wpid> | 90 days | 3rd-party cookie | Google Analytics |
| _gaexp | Up to 93 days | 1st-party cookie | Google Analytics, Optimize |
| _gaexp_rc | 10 seconds | 1st-party cookie | Google Analytics, Optimize |
| _gat[_<customname>] | 1 minute | 1st-party cookie | Google Analytics |
| _gcl_au | Does not expire | 1st-party cookie | Google Analytics Conversation Linker |
| _gid | 24 hours | 1st-party cookie | Google Analytics |
| _opt_awcid | 24 hours | 1st-party cookie | Google Analytics, Optimize |
| _opt_awmid | 24 hours | 1st-party cookie | Google Analytics, Optimize |
| _opt_awgid | 24 hours | 1st-party cookie | Google Analytics, Optimize |
| _opt_awkid | 24 hours | 1st-party cookie | Google Analytics, Optimize |
| _opt_utmc | 24 hours | 1st-party cookie | Google Analytics, Optimize |
| AMP_TOKEN | 30 seconds to 1 year | 1st-party cookie | Google Analytics |
| ar_debug | 90 days | 3rd-party cookie | Campaign Manager, Display & Video 360, Google Ads, Google Analytics, Search Ads 360 |
| DSID | 2 weeks | 3rd-party cookie | AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
| FPID | 2 years | 1st-party cookie | Google Analytics |
| FPLC | 20 hours | 1st-party cookie | Google Analytics |
| test_cookie | 15 minutes | 3rd-party cookie | AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 |
| GA_OPT_OUT | 10th November 2030 | 3rd-party cookie | Google Analytics |
| IDE | 13-24 months | 3rd-party cookie | Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 |
Microsoft
Used by Microsoft integrated into Dynamics 365 Contact Center chat.
| Cookie | Lifetime | Type | Description |
| _clck | 1 year | 1st-party cookie | A unique identifier given to visitors. |
| _clsk | 1 year | 1st-party cookie | Connects multiple page views by a user into a single Clarity session recording. |
| _cs_id | 13 months | 3rd-party cookie | This cookie is from Contentsquare (formerly Clicktale) and generally tracks user behavior and provides analytics. |
| _cs_c | 13 months | 3rd-party cookie | This cookie is from Contentsquare (formerly Clicktale) and generally tracks user behaviour and provides analytics. |
| _cs_cvars | 13 months | 3rd-party cookie | This cookie is from Contentsquare (formerly Clicktale) and generally tracks user behaviour and provides analytics. |
| _mkto_trk | 2 years | 3rd-party cookie | Marketo tracking code. Tracks all individuals who visit and run automated marketing campaigns. |
| _uetvid | 13 months | 3rd-party cookie | Microsoft Universal Event Tracking for Microsoft Advertising. |
| at_check | Session | 3rd-party cookie | Temporary cookie to check if the cookie read/write capability is enabled on the browser. |
| AMCV_xxxxxx | 2 years | 3rd-party cookie | This cookie sets an anonymous, but unique ID for each user. The AMCV cookie contains the Experience Cloud visitor ID or MID. |
| AMCVS_xxxxxx | Session | 3rd-party cookie | The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended. |
| ANONCHK | 10 minutes | 3rd-party cookie | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. |
| channelcloser | 12 months | 3rd-party cookie | Tealium tag management solution. |
| channelflow | 12 months | 3rd-party cookie | Tealium tag management solution. |
| channeloriginator | 12 months | 3rd-party cookie | Tealium tag management solution. |
| CLID | 1 year | 3rd-party cookie | Identifies the first-time Clarity saw this user on any site using Clarity. |
| market | Session | 3rd-party cookie | Country code for the geographic market the session is in. |
| mbox | 1 year | 3rd-party cookie | Stores anonymous identifiers about the visitor. |
| MicrosoftApplicationsTelemetryDeviceId | 1 year | 3rd-party cookie | Analytics tracking purposes. |
| MR | 7 days | 3rd-party cookie | Indicates whether to refresh MUID. |
| MSCC | 6 months | 3rd-party cookie | Microsoft Cookie Compliance. |
| MUID | 3 months | 3rd-party cookie | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| nlid | Session | 3rd-party cookie | Adobe link tracking. |
| nllastdelid | Session | 3rd-party cookie | Adobe Campaign link tracking. |
| SM | Session | 3rd-party cookie | Used in synchronizing the MUID across Microsoft domains. |
Datadog – real user monitoring
Datadog cookie used to group all events generated from a unique user session across pages. It contains the current session ID, whether the session is excluded due to sampling, and the expiration date of the session. The cookie is extended for an extra 15 minutes every time the user interacts with the website, up to the maximum user session duration (4 hours).
| Cookie | Lifetime | Type | Description |
| _dd_s | 15 minutes to 4 hours | 1st-party cookie | Cookie used to group all events generated from a unique user session across multiple pages. |
Targeting, advertising, tracking cookie category
6sense
For ad delivery, retargeting, and activity tracking.
| Cookie | Lifetime | Type | Description |
| _6senseCompanyIdentification | Does not expire | Local Storage | Contains metadata associated to web end-user’s IP/_gd_svisitor cookie value. |
| _6senseTTL | Does not expire | Local Storage | A value for the period of time that metadata provided by 6sense, such as _6senseCompanyDetails, should exist on a computer or network before being discarded. |
| _6si_cid | 4 hours | 1st-party cookie | A unique identifier for the visitor’s session on the website. Tracks the accounts activity on your website when the visitor has come to your website through a 6sense ad campaign. It will remain unique for the duration of the cookie. |
| _an_uid | 1 week | 1st-party cookie | A unique identifier for the purposes of running 6sense creative ads. |
| _gd_session | 4 hours | 1st-party cookie | A unique identifier for the visitor’s session on the website. Used to correlate page views and activities to a single browsing session on the website. It will remain unique for the duration of the cookie. |
| _gd_svisitor | 2 years and 12 hours | 1st-party cookie | A long-lived unique identifier of this visitor on the website. It is either correlated to the 6suuid or a unique value and can be changed during the lifetime of this cookie. |
| _gd_visitor | 2 years and 12 hours | 1st-party cookie | A unique identifier for the visitor that is specific to the website and will remain unique for the duration of the cookie. |
Dynamics 365 Customer Insights
Cookies are created when you click on links to our Website from emails sent by LoopUp, or when you submit a form on our Website, or when you browse our Website. No personal information is stored in the cookie, but they uniquely identify a specific browser on a specific machine and are used to correlate this ID with an actual profile in our database.
| Cookie | Lifetime | Type | Description |
| msdynci_trackingContext | 1 year | 1st-party cookie | This cookie tracks web behaviour, such as page visits and clicks, over a 365-day period. It associates this behaviour with a known user profile within Customer Insights – Journeys to enable orchestration of personalized experiences tailored to user behaviour and preferences, and analysis of end-user web interactions in reports. |
| msdynmkt_formsubmissionid | 1 year | 1st-party cookie | We set this cookie when an end user submits a Customer Insights – Journeys form (with web tracking enabled) on a web page. When a form is submitted by the end user, a new contact or lead is created. We use the cookie available in the browser to associate future page visits and clicks, over a 365-day period, with the newly generated contact or lead. This enables orchestration of personalized experiences tailored to user behaviour and preferences, and analysis of end-user web interactions in reports. |
| _msci | 1 year | 1st-party cookie | Customer Insights – Data uses cookies to identify returning visitors so that profiles continue to get enhanced over time when visitors end a web session and come back. |
LinkedIn Insight tag
Used to track conversations, retarget website visitors, and gain audience insights from our LinkedIn advertising campaigns.
https://www.linkedin.com/legal/l/cookie-table#thirdparty
| Cookie | Lifetime | Type | Description |
| Bcookie | 1 year | 3rd-party cookie | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and diagnostic purposes. |
| Bscookie | 1 year | 3rd-party cookie | Used for remembering that a logged in user is verified by two factor authentication and has previously logged in. |
| JSESSIONID | Session | 3rd-party cookie | Used for Cross Site Request Forgery (CSRF) protection and URL signature validation. |
| lang | Session | 3rd-party cookie | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. |
| lidc | 24 hours | 3rd-party cookie | To facilitate data centre selection. |
| sdsc | Session | 3rd-party cookie | Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission. |
| li_gc | 6 months | 3rd-party cookie | Used to store consent of guests regarding the use of cookies for non-essential purposes. |
| li_mc | 6 months | 3rd-party cookie | Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. |
| UID | 720 days | 3rd-party cookie | Cookie used for market and user research – provided by Scorecard Research. |
| UserMatchHistory | 30 days | 3rd-party cookie | LinkedIn Ads ID syncing. |
| AnalyticsSyncHistory | 30 days | 3rd-party cookie | Used to store information about the time a sync took place with the lms_analytics cookie. |
| lms_ads | 30 days | 3rd-party cookie | Used to identify LinkedIn Members off LinkedIn for advertising. |
| lms_analytics | 30 days | 3rd-party cookie | Used to identify LinkedIn Members off LinkedIn for analytics. |
| li_fat_id | 30 days | 3rd-party cookie | Member indirect identifier for Members for conversion tracking, retargeting, analytics. |
| li_sugr | 90 days | 3rd-party cookie | Used to make a probabilistic match of a user’s identity. |
| _guid | 90 days | 3rd-party cookie | Used to identify a LinkedIn Member for advertising through Google Ads. |
| BizographicsOptOut | 10 years | 3rd-party cookie | Used to determine opt-out status for non-members. |
| li_giant | 7 days | 1st-party cookie | Indirect identifier for groups of LinkedIn Members used for conversion tracking. |
| oribi_cookie_test | Session | 1st-party cookie | To determine if tracking can be enabled on current domain – provided by Oribi. |
| oribili_user_guid | 1 year | 1st-party cookie | Used to count unique visitors to a website – provided by Oribi. |
| ln_or | 1 day | 1st-party cookie | Used to determine if Oribi analytics can be carried out on a specific domain – provided by Oribi. |
| ar_debug | Session | 1st-party cookie | Supports Google attribution reporting API integration to mitigate signal loss. |
| fptctx2 | Session | 3rd-party cookie | Used to prevent abuse in payment workflows for LinkedIn. |