LoopUp’s Zach Bennett has been featured in NODE Magazine, shining a spotlight on one of the biggest obstacles still facing multinational enterprises. Even in an era where Teams and other collaboration tools have transformed the way we work, many organizations remain tied to geographically bound telephony systems. These legacy models create complexity, drive up costs, and hold global enterprises back from realizing the full potential of cloud communications.
Zach explains that multinationals too often find themselves locked into regional carrier contracts, each with its own billing, service levels, and support structures. What should be a seamless global communications environment becomes fragmented. The result is wasted time, administrative burden, and an inconsistent user experience. For global enterprises with offices spanning continents, this challenge grows exponentially.
The article points out that multinationals have reached a breaking point. While the modern workplace depends on flexibility and collaboration without borders, the underlying telephony infrastructure is still operating with outdated rules. Employees expect to work from anywhere, customers expect to reach the right person quickly, yet global enterprises are left juggling multiple systems that simply do not align with these realities.
LoopUp’s perspective, shared by Zach, is that the solution lies in simplifying and unifying global telephony. By consolidating services into a single, cloud-based approach, multinationals can eliminate the inefficiencies of regional contracts and gain greater control. Just as importantly, they can ensure that their communications platform evolves in step with their wider digital transformation strategy.
The piece in NODE Magazine makes clear that global enterprises cannot afford to continue operating with geographically bound systems. The pace of business, the scale of global collaboration, and the need for secure, reliable connections all demand a different approach. As Zach emphasizes, multinationals that take decisive steps now to unify their telephony will position themselves for stronger performance and more resilient operations in the years ahead.
Click here to read the full story in NODE Magazine
About LoopUp
LoopUp helps multinational enterprises consolidate how they buy and manage global Microsoft Teams telephony, offering phone numbers and full cloud-based PSTN replacement in more than 100 countries. LoopUp eliminates the need to manage multiple regional carriers, offering a single contract, consistent service delivery, and integrated Microsoft Teams voice – all backed by global design, deployment, and support. LoopUp is headquartered in London with operations worldwide. For more information, please visit: https://loopup.com
