Enterprises have spent the last decade layering digital tools on top of traditional infrastructure — but voice has always been the holdout. It’s been complex, regionalized, and expensive to modernize. Until now.
In a recent IT Brief UK article, LoopUp Co-CEO Steve Flavell shared his perspective on a long-awaited shift: businesses are finally folding voice into their core communications platforms. The result? Simpler operations, better user experience, and a more strategic foundation for collaboration at scale.
Steve highlights how organizations are ready to move past the model of juggling telephony vendors by region or building custom integrations just to connect calls. Instead, they want voice to function like everything else — global, integrated, and reliable. And as more companies consolidate onto Microsoft Teams or similar platforms, that demand is turning into action.
You can read the article and other related stories on IT Brief’s website by following the link below.
At LoopUp, we make this transition possible. Our cloud telephony solution plugs directly into Teams, delivers PSTN coverage in more countries than anyone else, and is built to support global enterprises without the usual roadblocks.
Voice is no longer the exception — it’s the final step in building truly unified communications.
