London, UK, 29, September, 2025: Leading multinational cloud telephony provider, LoopUp, and contact centre specialist, Luware, have formed a strategic partnership to integrate global telephony with Luware’s Microsoft Teams-native contact centre platform for a simplified, seamless, and feature-rich customer service solution.
Designed for multinational enterprises managing a high volume of inbound calls, the solution combines LoopUp’s enterprise-grade Teams telephony services spanning more than 100 countries worldwide, with Luware’s flagship omnichannel contact centre platform Nimbus. The result is a powerful, highly scalable contact centre solution that can be rapidly deployed and managed via a single global platform to reduce the complexities and inefficiencies of working with multiple regional carriers.
Contact centre agents and supervising managers benefit from smart call routing and prioritisation based on queue dynamics and customer profiles, along with advanced analytics and reporting tools that help teams monitor performance and optimise resourcing. The solution also supports customer relationship management (CRM) integration, enabling agents to access real-time customer data to personalise interactions and improve resolution efficiency.
“As enterprises shift to Microsoft Teams for collaboration and customer engagement, the demand for telephony-integrated contact centre solutions is accelerating,” said Marcus Greensit, COO of LoopUp. “By partnering with Luware, we’re offering a globally scalable solution, enabling businesses to streamline operations. With businesses increasingly under pressure to scale customer service operations quickly, while maintaining high-quality service, this partnership is designed to provide immediate value.”
“As a Luware Gold Partner we are given priority access to Luware resources and have closer alignment on product development which improves solution design for customers seeking integrated contact centre capabilities within Microsoft Teams,” he added.
Oliver Lifely, Head of Sales UK&I, Benelux and NordicsLuware, said “There are great synergies between LoopUp and ourselves as we both take a cloud first approach. As a Teams-native contact centre provider, partnering with LoopUp, a Teams native global telephony provider, ensures seamless integration of our services. Together we’re removing the usual pain points for customers who want a single supplier experience with global telephony and advanced contact centre features in Teams. We’re enabling operational efficiency, real-time visibility, CRM integration, and world-class service delivery across multiple channels including voice”.
About LoopUp
LoopUp helps multinational enterprises consolidate how they buy and management their global Microsoft Teams telephony, offering phone numbers and full cloud-based, PSTN-replacement service in more than 100 countries around the world. We liberate multinationals from the frustrations, complexities and inefficiencies of working with multiple regional carriers, each with their own contracts, pricing, support teams and management portals. LoopUp offers a single and consistent global solution, combining design, deployment, service delivery and support – provided globally and all integrated with Microsoft Teams. LoopUp is headquartered in London with operations around the world.
For more information, please visit: https://loopup.com
About Luware
Luware’s flagship platform, Luware Nimbus, transforms Microsoft Teams into a fully integrated contact center, offering advanced features such as skill-based routing, real-time analytics, CRM integration, and AI-powered insights. The company also provides solutions for compliance recording across Teams, Zoom, and Trader Voice, as well as attendant consoles and speech analytics.
With a global presence and offices in five countries and a customer base of over 1,000 organizations—including public sector bodies, financial institutions, and multinational enterprises—Luware is trusted by clients such as UBS, Swiss Re, Generali, and Derby City Council. Its technology supports millions of interactions monthly, helping customers modernize legacy systems and embrace hybrid work environments.
Luware’s journey began as a university thesis at the Rapperswil University of Applied Sciences back in 2010, evolving into a Microsoft Gold Partner and recipient of the Microsoft Partner of the Year award in Enterprise Voice. The company continues to grow organically, driven by a strong culture and a commitment to innovation.
